In this special live edition of the Chief Influencer podcast, recorded at The George Washington University’s College of Professional Studies, host Anthony Shop sits down with Dr. Ellen M. Granberg, the 19th president of GW and the first woman to lead the institution in its 200+ year history.President Granberg shares her journey from accidental leader to national influencer in higher education, offering candid insights on authenticity, influence, student success, and leading through historic change. She reflects on GW’s ambitious new strategic framework, Raising Higher: GW’s Path to Preeminence, and why she believes Washington, D.C., will remain the epicenter of influence for generations of students.This episode explores leadership rooted in purpose, community, and adaptability, hallmarks of a true Chief Influencer.Takeaways:Lead Through Influence, Not Authority: President Granberg emphasizes that formal power rarely drives progress; informal networks, trust, and relationships do. Leaders should invest time in understanding how influence actually flows inside their organizations and use that knowledge to move initiatives forward.Build Strategies With Your Community, Not For Them: The boldest parts of GW’s strategic framework originated from community feedback. Co-creation strengthens ownership, alignment, and ambition. Leaders should treat listening sessions not as a formality but as a genuine source of direction.Stay Flexible: Use a Compass, Not a Checklist: In an unpredictable world, rigid multi-year plans quickly become obsolete. Granberg’s “strategic framework” approach shows that leaders should focus on direction and values, while leaving space for innovation, adaptability, and real-world changes.Elevate Stories to Build Connection and Belonging: President Granberg repeatedly returns to the power of storytelling, highlighting research impact, student experiences, and interdisciplinary collaboration. Leaders can strengthen internal culture and external reputation by telling stories that make values tangible.Cultivate Resilience Through Real-World Experiences: Creating opportunities for students to experiment, fail, adapt, and lead—such as internships, student government roles, and placements in humanitarian organizations—builds durable leadership skills. Any organization can apply this by giving people stretch roles and meaningful responsibilities, while providing the support they need to thrive.Use Social Media Strategically Through Trusted Messengers: Posting alone isn’t enough. Granberg learned to partner with the Student Government Association to reach students effectively. Leaders should map who their audiences trust and work through those individuals or channels to amplify key messages.Model Authenticity and Show When Your Mind Has Changed: President Granberg views authenticity as essential to trust, and she openly shares moments when community input changed her perspective. Leaders can strengthen credibility by showing vulnerability, admitting evolution in their thinking, and being consistent in how they show up.Quote of the Show:“When I was younger, I used to believe that if you were going to lead, you had to change your personality. What I have learned over time is that to lead authentically is one of the most powerful ways to build trust because you show up on a consistent basis, and you start to build confidence among the folks you’re working with, among the community that you’re leading. And that has just been a wonderful lesson for me. It’s not about becoming someone different from who I am; it’s about becoming more of exactly who I am and then folding that into the way that I lead.”Links:LinkedIn: https://www.linkedin.com/in/ellen-granberg-0b6b607/ Website: https://www.gwu.edu/ 

Max Friedman is the Co-Founder and CEO of Givebutter, an all-in-one nonprofit fundraising and CRM platform that has powered nearly $2 billion in donations. Having started the company in his college dorm room, Max's journey highlights the blend of self-taught technical skills and a mission-driven approach to make online giving fun, social, and transparent. In this episode, you’ll learn how Givebutter's unique branding and commitment to transparency have contributed to its success and how Max's leadership strategies, especially in a remote work environment, emphasize values and culture to drive impact and growth. Additionally, Max shares insightful advice on engaging the next generation of donors, adapting nonprofits to modern fundraising techniques, and the importance of building a strong team culture even when remote. Tune in to discover how Givebutter is revolutionizing the fundraising landscape and inspiring change across the nonprofit sector.Takeaways:Make Transparency Your Operating System: Influence grows when people know exactly what you stand for. Share your mission, pricing, roadmap, and even internal handbooks openly so your team and customers always understand how decisions are made.Build Culture Through Clarity, Especially Remotely: A strong culture doesn’t require four walls. Define your mission, vision, values, and guidelines in a comprehensive handbook and use it as the foundation for how your entire team works and grows together.Activate Micro-Influencers Through Peer-to-Peer Engagement: Your supporters are your most powerful ambassadors. Equip them with simple, shareable fundraising tools so they can champion your mission within their own communities.Close the Loop With a Transparent Feedback System: Influence is reinforced when people feel heard. Collect customer feedback, make it visible, act on it, and notify users when their ideas lead to real improvements.Lead Remote Teams With Flexibility and Trust: Remote work thrives when autonomy is respected. Set clear expectations, encourage flexible schedules, and support employees in shaping routines that help them perform at their best.Design Digital Spaces That Spark Human Connection: Recreate the energy of an in-person culture through online channels dedicated to shared interests. Pair this with recurring open social sessions to build authentic connections across your team.Strengthen Donor Relationships With Personal Moments: A fast, heartfelt “thank you” goes further than any automated message. Make prompt, personal gratitude part of your fundraising rhythm to deepen relationships and increase repeat giving.Quote of the Show:“Break through the noise and get the next generation of modern changemakers involved.”Links:LinkedIn: https://www.linkedin.com/in/maxfriedman1 Givebutter Website: https://givebutter.com Shout Outs:Forbes: https://www.forbes.com The George Washington University: https://www.gwu.edu Children's Miracle Network Hospitals: https://childrensmiraclenetworkhospitals.org The Nonprofit Marketing Summit: https://www.nonprofitmarketingsummit.org Bessemer Venture Partners (BVP) Forge: https://www.bvp.com Zilker Metropolitan Park: https://www.austintexas.gov/department/zilker-metropolitan-park The New England Patriots: https://www.patriots.com 

Gary Jacobs, widely known as The Zen Lobbyist, to explore how mindfulness and authenticity can fundamentally reshape influence in Washington. Drawing from decades of experience in health policy, government relations, and organizational leadership, Gary shares his journey from early-career advocate to a leader who grounds his work in stillness, compassion, and gratitude. He recounts the personal health challenges, including anxiety, panic attacks, and even a stroke, that forced him to slow down, reevaluate his identity, and adopt mindful practices that now guide both his life and his approach to influence. Through stories of policymaking, personal transformation, and professional reinvention, Gary illustrates how bringing humanity back into advocacy creates deeper trust and more effective impact.Gary also reflects on major milestones in modern healthcare, from the rise of HMOs to Medicare Advantage to value-based care, and what he learned from being inside some of the most consequential policy moments of the last several decades. He explains why relationship-building, not pressure or transactions, sits at the heart of sustainable influence, and why democratizing access to information is the next frontier of advocacy. Together, Gary and Anthony explore how leaders can foster connection in an increasingly tech-driven, high-pressure environment and why influence today requires not only strategic skill, but emotional intelligence, self-awareness, and a willingness to lead with empathy.Takeaways:Start every day with stillness to set your strategy: Gary begins each morning with meditation and yoga, using stillness as the foundation for clarity before stepping into chaotic policy environments.Lead with compassion to build authentic, long-term relationships: Gary emphasizes that empathy—not pressure or transactions—is what creates trust with policymakers and partners.Practice gratitude consistently to renew energy and prevent burnout: Expressing appreciation strengthens relationships, grounds your leadership, and maintains resilience in high-stress fields.Redefine influence as education, not persuasion: Rather than selling a point of view, Gary focuses on educating members of Congress with honesty, transparency, and real-world context.Abandon rigid scripts and prepare to respond in the moment: After a transformative yoga retreat, Gary stopped scripting meetings and shifted to more authentic, adaptive conversations.Invest in relationships beyond positional power: Washington’s hierarchy is temporary—what endures is how people experience you as a human being, not the title you hold.Advocate for democratized, accessible information: Gary believes modern influence includes helping people navigate complex issues using real-time tools—podcasts, digital platforms, and transparent communication.Quote of the Show:“Compassion is influence. When you lead with empathy, people listen differently.”Links:LinkedIn: https://www.linkedin.com/in/gary-jacobs-99966035/ Website: https://garymjacobs.com/ 

We’re re-airing one of our most popular Chief Influencer® episodes, and for good reason. In this fan-favorite panel conversation, host Anthony Shop brings together an inspiring lineup of nonprofit leaders to talk about how they use their personal brands to power their missions and amplify impact.Featuring Steve Schwab (Elizabeth Dole Foundation), Jean Accius (Creating Healthier Communities), Katie Schubert (Society for Women’s Health Research), Jennifer Sirangelo (Points of Light), and Lidia Soto-Harmon (Student Conservation Association), this conversation explores how today’s nonprofit CEOs are showing up authentically, building community through digital storytelling, and leading with purpose in an ever-changing world.We loved this conversation for its honesty, insight, and generosity,  and it clearly resonated with our listeners, too. Whether you missed it the first time or are ready for a fresh dose of inspiration, this replay is packed with timeless lessons on leadership, authenticity, and influence for good.Takeaways:Start from within. The best nonprofit leaders know their greatest advocates begin inside their organization — among staff, volunteers, and board members.Authenticity builds trust. Blending the personal with the professional creates genuine connection and strengthens influence.Share the stage. Elevate others’ stories — staff, partners, or community members — to make your message more powerful and human.Think beyond your niche. Broaden your conversations to connect with new audiences and partners aligned with your mission.Be strategic but consistent. Plan ahead, but remember: even one thoughtful post or comment can make a meaningful impact.Show up visually. “Faces are the new logos” — leaders who put themselves out there amplify credibility and relatability.Leverage collaboration. Partnerships and cross-sector storytelling can expand your reach and deepen impact.Quote of the Show:“If people understand your ‘why,’ they may not agree with every decision, but they’ll understand it.” – Jean AcciusLinks:Kathryn Godburn SchubertLinkedIn: https://www.linkedin.com/in/kathryn-godburn-schubert-07352a7/ Website: https://swhr.org/ Jean AccuiusLinkedIn: https://www.linkedin.com/in/accius4/ Website: https://chcimpact.org/ Jennifer SirangeloLinkedIn: https://www.linkedin.com/in/jennifer-sirangelo-62a8723/ Website: https://www.pointsoflight.org/ Lidia Soto-HarmonLinkedIn: https://www.linkedin.com/in/lidia-soto-harmon-a921a213/ Website: https://thesca.org/ Steven SchwabLinkedIn: https://www.linkedin.com/in/steven-schwab7676/ Website: https://www.elizabethdolefoundation.org/ 

Alex Wirth, Co-Founder and CEO of Quorum, joins Anthony Shop to explore what it really takes to lead with influence, from the Senate floor to the tech boardroom. Alex shares how he built one of Washington’s top civic tech startups from a Harvard dorm room and scaled it to more than 330 employees. He breaks down his “Hacker and Hustler” founding model, the evolution from “Superman” to “Captain America” leadership, and why consistency, clarity, and communication define great leaders.In this insightful conversation, Alex reveals his approach to influence inside organizations and in Washington, D.C., including how Quorum helps Fortune 500 companies, associations, and nonprofits advocate effectively. From using AI to personalize congressional outreach to leading with authenticity and transparency, Alex shows how influence today means building movements, not just managing teams.Takeaways:Communicate more—and more consistently. Great leaders are “Chief Reminding Officers” who repeat key priorities across channels until they stick.Know your strengths and build around them. Use tools like Gallup StrengthsFinder to balance influencers, executors, relationship builders, and strategic thinkers across your team.Adapt your leadership as you scale. Move from doing everything yourself (“Superman”) to empowering other leaders (“Captain Americas”) who can build their own high-performing teams.Personalize advocacy. Whether engaging staff or lawmakers, tailor messages to individuals. Authentic, human communication wins over one-size-fits-all tactics.Communicate, especially when it’s uncomfortable. Transparency during uncertainty builds trust faster than waiting for perfect answers.Measure and prove impact. Tie public affairs objectives to measurable outcomes, including financial value, to strengthen organizational credibility.Sustain your own energy. Prioritize rest, exercise, and downtime so you can bring your best self to your work and lead for the long haul.Quote of the Show:“Communicate when it’s most difficult to communicate—that’s when people need it most.”Links:LinkedIn: https://www.linkedin.com/in/amaliowirth/ Website: https://www.quorum.us/ Shoutouts: Adrian Newey Autobiography: https://a.co/d/0RHW62Z