Washington is the epicenter of influence — in the U.S. and around the world.
 

Chief Influencer shines a spotlight on the leaders who know how to break through the noise in today’s fragmented communications landscape. In partnership with The George Washington University College of Professional Studies and The Communications Board, Social Driver created Chief Influencer to celebrate these changemakers and explore how they lead, inspire, and influence others.

In candid conversations with changemakers across sectors, host Anthony Shop explores what it takes to lead effectively, communicate with impact, and earn the title of Chief Influencer.
All Episodes

Latest Episodes

All Episodes
#120

Dr. E. Anders Kolb on Mission-Driven Leadership | Chief Influencer Re-Air

Today, we are re-airing our conversation with Dr. E. Anders Kolb to celebrate an exciting milestone: The Leukemia & Lymphoma Society is now Blood Cancer United. This new name reflects the organization’s commitment to uniting everyone impacted by the 100+ different types of blood cancer. Dr. Kolb, President & CEO, brings both professional expertise as a renowned pediatric hematologist oncologist and a deeply personal commitment shaped by his wife’s battle with follicular lymphoma. In this episode, he shares powerful insights on fostering community engagement, driving scientific innovation, and advocating for health equity.His leadership, rooted in empathy, purpose, and a vision for better patient outcomes, underscores why Blood Cancer United is one of the most influential organizations in cancer research and patient support.Takeaways:Embrace a Learner's Mindset: Always approach new situations with a willingness to learn, listen before acting, and consider experts' opinions. This mindset fosters continuous growth and effective problem-solving.Understand the Business: Take the time to deeply understand the business operations and challenges, even if it requires a significant investment of time, such as through a listening tour or similar initiative.Stay Connected to the Mission: Ensure that all team members remain focused on the organization's mission. Start meetings with a "mission moment" to ground everyone in the purpose of their work, which can keep the team inspired and aligned.Advocate for Patients and Families: As a healthcare organization, always prioritize the needs of patients and families in your initiatives. This strengthens any organization's credibility and trustworthiness and ensures that efforts are patient-centered.Inspire Through Communication: Use empathy in your interactions to connect emotionally with your team and motivate them. Sharing patient stories and emphasizing the impact of their work can enhance commitment and drive.Lead by Example: Demonstrate humility and a willingness to learn from others, regardless of your position. This leadership style fosters a collaborative environment and encourages others to adopt a similar approach.Solve the Big Problems: Lean into the challenges faced by the community you serve. Collect stories and data to identify systemic issues and work collaboratively to find meaningful solutions. This approach ensures that the organization addresses the root causes of problems effectively.Quote of the Show: "In our company meetings, we always start with a mission moment, grounding ourselves in the patient experience and celebrating exciting innovations from our research funding. This ensures everyone is present, inspired, and ready to dive into our work."Links:LinkedIn: https://www.linkedin.com/in/e-anders-kolb-md-5508a7a/ Website: https://www.lls.org/ Shout Outs:Nemours Children’s Health: https://www.nemours.org/ Sidney Kimmel Medical College: https://www.jefferson.edu/academics/colleges-schools-institutes/skmc.htmlDelaware Today: https://delawaretoday.com/ Philadelphia Magazine: https://www.phillymag.com/ SEMA: https://sites.sema.org/awards/award_sema_news_articles.php Fast Company: https://www.fastcompany.com/ AKACA: https://advocacy.lls.org/a/akaca Myeloma Link: https://www.lls.org/myeloma-linkLLS PedAL: https://www.lls.org/dare-to-dream/pedal FDA: https://www.fda.gov/ 
#119

Leading with People First: Unlocking Hidden Talent in Public Health | Dr. Brian Castrucci

Dr. Brian Castrucci, President and CEO of the de Beaumont Foundation, shares his journey from early-career public health professional to nationally recognized chief influencer. He describes his philosophy of venture philanthropy, approaching the foundation not as a traditional grant-maker, but as a risk-tolerant changemaker, much like an investor on Shark Tank. For Dr. Castrucci, philanthropy’s greatest asset isn’t cash, it’s the courage to take risks and go where others won’t. This mindset is reflected in the foundation’s efforts to boost vaccination rates among conservatives and in the strategic, mutually beneficial partnerships it forges across the public health sector.He reflects on pivotal career moments, including advice from a mentor to go "be a pirate" before returning to philanthropy and the experience of being passed over for the CEO role, a setback he now sees as crucial for shifting his focus from personal achievement to organizational growth. Throughout the conversation, Dr. Castrucci emphasizes the importance of building an authentic, bottom-up work culture, using storytelling to advance public health, and embracing discomfort as a catalyst for growth.Takeaways:Align Roles with Individual Strengths: A leader's job is to put people in positions where they can succeed and feel fulfilled. Instead of rigidly adhering to a job description, identify what your team members are uniquely good at and align their tasks accordingly. For example, if one person is a phenomenal community organizer but a weaker writer, let them focus on outreach while a stronger writer on the team handles those tasks.Go Where No One Else Is: To have an outsized impact, especially as a smaller organization, find the niche where others aren't working. Dr. Castrucci applied this by pivoting to focus on COVID-19 vaccine messaging for conservatives when most other large foundations were focused on communities of color, allowing de Beaumont's investment to have a significant, undiluted impact.Embrace Risk and Learn from Mistakes: View philanthropy and leadership through a "venture" lens where risk is your most valuable asset. Your role isn't just to implement what's already proven but to fund new ideas and evolve the evidence base for your field. Adopt the mindset that it's okay to make mistakes, as long as you learn from each one and don't repeat it.Foster a Culture of Authenticity: Leaders set the tone for the entire organization. By being open about your own life and priorities outside of work—such as leaving early for a child's concert—you make it acceptable for everyone else to bring their whole selves to work. This creates a more supportive and humane environment where people are comfortable sharing when they need flexibility.Practice Bi-Directional Mentorship: Mentorship shouldn't only flow from the "grizzled older veteran" to the early-career professional. Leaders can gain valuable perspective and stay ahead of evolving trends by actively learning from Gen Z and millennial employees. Use platforms like LinkedIn to engage in these egalitarian exchanges of ideas, where a good idea can be recognized regardless of age or title.Hire for Hunger and Smarts, Not Just Experience: Look beyond traditional credentials to hire people who are "whip smart" and hungry to learn, even if they seem inexperienced for the role on paper. This approach allows you to attract incredible talent that larger organizations might overlook. Throwing smart, capable people onto the field on day one allows them to rise to the occasion and accelerates their career growth.Help Others See Their Place on a New Path: Influence is the ability to help people see a path they wouldn't have seen on their own. When leading change, it's critical to show each individual how they and their unique skills still fit in—and are valuable—on the new path forward. This addresses the natural human desire for both organizational and individual achievement, ensuring people will follow you into uncharted territory. Quote of the Show:“Influence is the ability to help others see a path that they would not have seen on their own.”Links:LinkedIn: https://www.linkedin.com/in/brianccastrucci/ Website: https://debeaumont.org/ 
#118

Influencing with Intention: Why Authenticity Always Wins | Nneka Chiazor

Nneka Chiazor, President of the Public Affairs Council, discusses the evolving role of influence, leadership, and authenticity in today’s complex and fast-paced environment. Drawing on her deep experience in both the public and private sectors, including leading 1,200 employees at Cox Communications, Nneka shares why public affairs is no longer a cost center but a strategic investment in social capital. She unpacks her “Mercy Framework” for thoughtful leadership, discusses the importance of internal influence, and reflects on how leaders must now show up with intention, reliability, and heart. From the Queen Elizabeth II communication rule to the power of LinkedIn as a platform for authentic thought leadership, this episode is filled with real talk, practical insights, and inspiring wisdom.Takeaways:Influence Begins Within: You can’t have external champions without internal ones. Employees are trusted messengers; make sure they’re equipped and aligned with your message.Use the Mercy Framework to Prioritize Thoughtfully: When taking on new roles or initiatives, ask: What should we Maintain, Expand, Reduce, Cease, or Introduce? Only introduce after creating space.Treat Public Affairs as a Strategic Investment: In a VUCA world (Volatility, Uncertainty, Complexity, Ambiguity), public affairs professionals are critical partners to the C-suite, unlocking both markets and trust.Pour Into Senior Leaders Before They Burn Out: Leaders are often so focused on pouring into others that they neglect themselves. Organizations should invest in refilling their leaders’ cups through support and development.Live by the Queen Elizabeth II Rule: Before speaking or posting, ask: Is it kind? Is it necessary? Is it true? This simple filter builds credibility and maintains trust.Build Your Personal Brand Authentically: You are You, Inc. Consistency in values across all platforms, especially LinkedIn, builds trust. Let your lived experiences serve as bridges to others.Influence with Intention: True influence isn’t just about getting someone to act; it’s about helping them feel good about taking that action. That’s where meaningful impact begins.Quote of the Show:"Intention is the word. How we live, how we make our mark, and how we ensure that the dash between our birth and death is filled with purpose, impact, and meaning."Links:LinkedIn: https://www.linkedin.com/in/nneka-chiazor/ Website: https://linktr.ee/pacouncil 
#117

Building Trust Through Joy and Authenticity | Graham McMahon

Graham McMahon, President and CEO of the Accreditation Council for Continuing Medical Education (ACCME), discusses how he's revolutionizing medical education not as a compliance task but as an invigorating journey for clinicians. McMahon brings a wealth of experience from Harvard Medical School and the New England Journal of Medicine, advocating for learning as a lifelong privilege. Key topics include the evolution of educational approaches, the importance of applying information contextually in patient care, and fostering collaboration across medical hierarchies. Emphasizing trust and authenticity, McMahon also reflects on personal identity in leadership and how endurance running teaches perseverance and resilience. This conversation illustrates the transformative impact of education on clinician performance and patient outcomes, grounded in humility and professional integrity.Takeaways:Trust is the foundation of influence and is built on authenticity and consistency. Graham McMahon emphasizes that trust is essential for effective influence, whether with a patient, a colleague, or in system-wide change. This trust is hard to gain and easy to lose, requiring leaders to "walk the talk" and maintain a clean record. Showing up as your authentic self is key to building this foundational trust.Modern medical education has shifted from information transfer to the application of knowledge. With information readily available to both clinicians and patients, the focus of medical education is now on applying that information to complex, contextual problem-solving for individual patients. The goal is to elevate the human clinician's role in guiding patients to the best decisions for their specific needs.Effective collaboration requires sacrificing some autonomy for the greater good. To break down silos and drive systemic change, leaders must be willing to compromise and harmonize with partners rather than expecting others to conform to their rules. McMahon points to the ACCME's collaboration across professions in medicine, nursing, and pharmacy as an example of creating a unified framework that serves the entire community.A successful framework for influence and collaboration involves four key steps. McMahon outlines a strategy applicable in both professional and personal contexts: 1) Establish a reputation of trust; 2) Set a shared, common goal; 3) Develop a fair pathway to achieve the goal; and 4) Set meaningful, short-term benchmarks to build momentum.Embracing risk is crucial for innovation and growth. Leaders must be willing to take calculated risks to move beyond the seductive comfort of the status quo. This requires creating a culture where the team trusts the leader, agrees on the ultimate goal, and understands that not all risks will succeed. It's equally important to recognize when an initiative isn't working and be willing to "pull the plug".Authenticity unlocks personal and professional potential. McMahon shares his personal experience as a gay immigrant, explaining that hiding parts of one's identity can be a significant constraint. Allowing people to be their authentic selves fosters a positive environment, builds trust, and brings a diversity of lived experiences and new ideas to the workplace.Leadership involves lifelong learning and mentorship. Effective leaders not only mentor others but also actively seek guidance and wisdom themselves, often from people outside their immediate field. McMahon stresses the importance of passing on lessons learned from his own mentors while remaining open to new advice to continue his growth.Quote of the Show:"That joy of realizing I could make a difference for someone else is exactly why I chose education to be a core part of how I show up in this profession and in the house of medicine."Links:LinkedIn: https://www.linkedin.com/in/grahammcmahon/ Website: https://accme.org/ 
#116

From Invisible to Influencer: Developing Unforgettable Presence with Lorraine K. Lee

This special episode of Chief Influencer features guest host Liesl Riddle, Dean of the College of Professional Studies at the George Washington University, and Lorraine K. Lee, a bestselling author and authority on workplace communication and executive presence. Lorraine, known for her work with top-tier organizations like Amazon, Zoom, and Cisco, shares insights from her book 'Unforgettable Presence' and her extensive experience as a keynote speaker and LinkedIn Top Voice. She discusses the concept of 'presence'—its importance, definition, and how to cultivate it effectively. Lorraine also emphasizes the significance of personal branding, listening, storytelling, and maintaining a strong LinkedIn presence. Additionally, she shares strategies for introverts and the impact of influence on professional growth. Throughout the episode, Lorraine provides practical tips and frameworks to help professionals at any stage enhance their visibility and build a successful career.Takeaways:Upgrade your LinkedIn profile with three quick changes to boost visibility and credibility. Simple tweaks like updating your headline, adding a professional photo, and refining your summary can make your profile stand out to recruiters and peers.Craft a unique and powerful introduction using the UPI (Unique and Powerful Introduction) framework. Introducing yourself with authenticity and impact helps you make memorable first impressions in professional settings.As an introvert, contribute after meetings by following up with thoughtful written input. If you’re not comfortable speaking up in real time, sending a follow-up email or message ensures your ideas are heard and valued.Take ownership of your career by thinking and acting like the CEO of your own professional journey. Proactively set goals, seek opportunities, and make strategic decisions to drive your career forward.Use feedback loops and regular iteration to accelerate your personal and professional growth. Consistently seeking feedback and making small improvements helps you learn faster and achieve better results.Apply the "TEA Method" to improve your video presence and communication effectiveness. Focusing on both the depth and breadth of your message ensures you connect with your audience and convey your expertise.Advocate for yourself by sharing your story, as illustrated in the "Audiobook Recording" example. Telling your own story with confidence can open doors and inspire others to recognize your value.Quote of the Show:“Presence is for everyone, at every level. When we approach our careers with intention and proactive energy, we create better outcomes.”Links:LinkedIn: https://www.linkedin.com/in/lorraineklee/ Website: https://lorraineklee.com/ Book: https://amzn.to/3Hdv79rFree weekly career tips: lorraineklee.com/subscribe